Privacy Policy

B2W Marketing and Sales AB (“B2W”) Privacy Policy.

Last updated: April 25, 2023

In this Privacy Policy, we describe how we collect and process personal data (“data”) relating to our business contacts, customers, and other contacts such as job applicants.

For the purposes of applicable data protection legislation, B2W Marketing and Sales AB reg. no. 559395-9041 (“B2W”) is the controller of your personal data and determines how and why your personal data will be processed. Should you have any questions regarding B2W’s processing of personal data, please do not hesitate to contact us at Cassandra.B2W@gmail.com.

How we collect data

We collect your personal data:

·      When we engage in a business relationship.

·      Through our website.

·      If applicable, through our payment service providers which are subject to change fromtime

to time. Please contact B2W for a current list of payment service providers.

·      Through email correspondence.

·      When you provide us with data through meetings, social media

What data we collect:

We do not collect more information than we need to fulfill our stated purposes.

Personal data we process in relation to our business-to-business (“B2B”) and business-to-go

government (“B2G”) contacts:

·      Basic information such as your name, workplace, and title.

·      Contact details such as address, e-mail address, and telephone number.

·      Payment information.

·      Information you provide in connection with meetings or events, such as requirements

with respect to availability of premises or allergies.

·      E-mail correspondence and confirmation when you open or forward an e-mail from B2W.

·      Your visit to our website and IP address.

Personal data we process, if applicable, in relation to our online store and/or products

available from our business-to-consumer contacts (“B2C”):

·      Basic information such as your name and workplace.

·      Contact details such as address, e-mail address, and telephone number.

·      Payment information such as payment method, amount, order number, and date of

purchase.

·      IP address.

Personal data we process in relation to other contacts:

·      Information you provide us with, such as emails, job applications, etc.

·      In the recruitment process we may also process data provided by references or former

employers.

Why we process your data

Please find below information regarding how we use your personal data, the legal bases for

doing so, and how long we store your data:

Our business contacts’ data (B2B) and (B2G)

We use personal data to manage our business relationship with you (“Business relationship

purposes”). The legal basis is for the performance of the contract between you and B2W. If

there is no contract in place with your company, the processing is based on B2W’s legitimate

interest in maintaining and managing its business relationships. The data will be stored as

long as we have or are pursuing a business relationship with you or the company you

represent.

We may use your contact information to market our services through, for example,

newsletters, emails, publications, and events (“Marketing purposes”). The legal basis for other

marketing activities (reaching out to you with newsletters etc.) is B2W’s legitimate interest in

marketing its products and services. The data is stored as long as we have your consent, a

business relationship or until you, where applicable, opt out. With your consent, we may

receive information about whether you’ve opened our email and if you interacted with any

content such as links.

We may use any information you provide as reasonably necessary to manage our relationship

with you, for example for answering your queries or providing you with relevant information

regarding your relationship with B2W (“Communication purposes”). The legal basis is B2W’s

legitimate interest in managing the relationship with you. The data is stored no longer than

necessary based on the relationship between you and B2W.

We use data regarding transactions between you or the company/organization you represent

and B2W (“Legal obligations”). The legal basis is for complying with a legal obligation, e.g.,

B2W’s legal obligations due to the Swedish Accounting Act (Sw. bokföringslagen). The data is

stored as long as required by law.

We may use personal data for the establishment, exercise or defense of legal claims (“Legal

rights”). The legal basis is B2W’s legitimate interest in establishing, exercising or defending

any legal claims. Information that is relevant for any legal claim is kept for up to 10 years in

accordance with the Swedish Statute of Limitations Act (Sw. preskriptionslagen).

If applicable, Data related to our online store or products (B2C)

We use data for the performance of the contract between you and B2W. The legal basis for

processing is the performance of the contract between you and B2W. If there’s no contract

the processing is based on B2W’s legitimate interest in maintaining and managing its

business relationships and prospective business relationships. The data is stored if there is a

contract between you and B2W. The data may however be stored longer for other purposes

(“Legal obligations” or “Legal rights” below).

We use your contact information to market our services through, for example, newsletters,

emails, publications, and events (“Marketing purposes”). The legal basis for other marketing

activities (reaching out to you with newsletters etc.) is B2W’s legitimate interest in marketing

its products and services. The data is stored as long as we have your consent, a business

relationship or until you, where applicable, opt out. With your consent, we may receive

information about whether you’ve opened our email and if you interacted with any content

such as links.

We may use any information you provide as reasonably necessary to manage our relationship

with you, for example for answering your queries or providing you with relevant information

regarding your relationship with B2W (“Communication purposes”). The legal basis is B2W’s

legitimate interest in managing the relationship with you. The data is stored no longer than

necessary based on the relationship between you and B2W.

We use data regarding transactions between you or the company/organization you represent

and B2W (“Legal obligations”). The legal basis is for complying with a legal obligation, e.g.,

B2W’s legal obligations due to the Swedish Accounting Act (Sw. bokföringslagen). The data is

stored as long as prescribed by law.

We use data to prevent unauthorized access and misuse of B2W’s website and services and

to ensure the safety of information (“Prevention of misuse”). The legal basis is B2W’s

legitimate interest in having control over authorizations, access to and functioning of B2W’s

digital services. The data is stored no longer than necessary based on your use of our

website, services, and/or products.

We may use personal data for the establishment, exercise or defense of legal claims (“Legal

rights”). The legal basis is B2W’s legitimate interest in establishing, exercising or defending

any legal claims. Information of relevance to any legal claim is retained for up to 10 years in

accordance with the Swedish Statute of Limitations Act (Sw. preskriptionslagen).

Other contacts

We may use any information you provide as reasonably necessary to manage our relationship

with you, for example for answering your queries or providing you with relevant information

regarding your relationship with B2W (“Communication purposes”). The legal basis is B2W’s

legitimate interest in managing the relationship with you. The data is stored no longer than

necessary based on the relationship between you and B2W.

We use data you provide us with in relation to a job application to process your application

and assess your suitability for employment (“Recruitment purposes”). The legal basis is

B2W’s legitimate interest in recruiting employees with adequate skillsets. The data is stored

as long as necessary to assess if you are suitable for employment at B2W.

For the establishment, exercise or defense of legal claims in relation to recruitment (“Legal

rights”). The legal basis is B2W’s legitimate interest in establishing, exercising or defending

any legal claims related to recruitment. We will not store your data for more than 25 months

after we have recruited a candidate for an employment position for which you have applied.

How we share your data:

We do not sell your data to any third party for marketing purposes. However, we may share

information with our suppliers when they perform services on our behalf to maintain and

support our IT systems. Such suppliers may only process the data in accordance with our

instructions, i.e. in accordance with this Privacy Policy.

We may also disclose or share your data with:

·      Auditors.

·      Professional advisors.

·      A third party when it’s necessary to comply with a legal obligation whether by law or

contract.

·      To the extent applicable, social media such as Facebook, Instagram, LinkedIn, Twitter or

the like when you contact us through such services. If you use these services, we refer to the

respective service’s Privacy Policy for information on how they process personal data.

We strive to process all your data inside EU/EEA. However, some of B2W’s IT providers and

collaborative partners operate in the United States, for example (Google by the use Google

Analytics). When personal data is shared with these providers, B2W has put forth reasonable

efforts to ensure the level of protection is equivalent to that applicable in the EU/EEA, through

the providers' accession to the EU-US framework, Privacy Shield, in accordance with Article

45 of the General Data Protection Regulation. You can read more about the framework here.

If we transfer your personal data outside the EU/EEA, such transfer will be subject to

appropriate safeguards in accordance with applicable data protection legislation.

How we protect your data

We use a range of technical and organizational measures to protect your data from

unauthorized access, use, loss, change or deletion in accordance with applicable data

protection legislation. Such measures include, but are not limited to, physical controls,

encryption, eligibility restrictions, policies, etc.

Your rights

In accordance with applicable data protection legislation, you have a right to request access

to, rectification or erasure of your personal data or restriction of the processing of your

personal data. You also have a right to object to processing as well as the right to data

portability.

You have a right to lodge a complaint regarding our processing of your data with the Swedish

Data Protection Authority, Box 8114, 104 20 Stockholm, Sweden. You can also contact the

Data Protection Authority in the Member State of your domicile or place of work.

Changes to this Privacy Policy

B2W reserves the right to make changes to this Privacy Policy from time to time. If substantial

changes to the Privacy Policy are made, B2W will inform you about such changes by e-mail,

provided B2W has your e-mail address or, if reasonably possible, in some other manner.

How to contact us

Please do not hesitate to contact us should you have any questions about this Privacy Policy

or the processing of your data or if you would like to exercise any of your rights under

applicable data protection legislation.

You can contact us at:

B2W Marketing and Sales AB

Address: Mjölnarv. 18, 131 74 Nacka (Stockholm) Sweden

Cookies

B2W’s website uses cookies. A cookie is a text file that the website you visit requests to save

on your computer. B2W uses cookies based on your consent to:

·      Facilitate and improve your use of the website.

·      Collect information about your experience on our website using Google Analytics. Such

information includes number of website visitors, average duration per session, the pages per

session, and more.

·      Identify when business contacts visit our website.

·      Engage in marketing: Display B2W’s advert when you visit certain websites, including but

not limited to Facebook, LinkedIn, Twitter, Instagram, Google, and to create social media

marketing profiles based on the information collected via cookies, assess marketing

performance to create better marketing campaigns.

If you do not wish to receive cookies, the “Help” portion of the toolbar on most browsers will

tell you how to prevent your browser from accepting new cookies or how to have the browser

notify you when you receive a new cookie. Additionally, you may be able to disable or delete

similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s

settings or visiting the website of its manufacturer. You may, further, receive a direct prompt

from B2W’s website wherein you can opt out of or otherwise modify any cookie settings.