About B2W Marketing and Sales

Thanks for having a look!


I’m Cassandra Guttenberg, an American/Swedish hybrid living in Stockholm. I started my company at 19 and love working with entrepreneurs.

I have a passion for creating fun, trendy, and targeted social media content for my clients. My subscriptions help companies focus on what they do best (their business) while I curate and implement social media messaging to reach new prospects and retain existing clients. Client acquisition and retention requires clear, consistent, and enticing messaging across different social media platforms (e.g., Instagram, LinkedIn, Facebook, TikTok, etc.).

Properly deployed social media campaigns will not only help take your business to the world (B2W) but will help your marketing and sales reps better communicate your offerings to the marketplace while also fostering an enthusiastic vibe and high morale among your coworkers.